The Star Principle: How It Can Make You Rich


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Richard Koch has made a career out of spotting ‘Star Businesses’ – and has made millions from them. By a ‘Star Business’ he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the ‘Star Principle’. Chapters in this book include: 1. So what exactly is a star business? 2. The art of creating stars 3. Benefit from somebody else’s star 4. Fake stars 5. The star takes off!

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